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In businesses, IPTV may be used to deliver television content over corporate LANs.
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This closed network approach is in competition with the delivery of TV content over the public Internet, called Internet Television. IPTV is typically supplied by a service provider using a closed network infrastructure. The commercial bundling of IPTV, VoIP and Internet access is referred to as "Triple Play" service (adding mobility is called "Quadruple Play"). For residential users, IPTV is often provided in conjunction with VOD and may be bundled with Internet services such as Web access and VoIP. A general definition of IPTV is television content that, instead of being delivered through traditional broadcast and cable formats, is received by the viewer through the technologies used for computer networks. IPTV (Internet protocol television) This is a system where a digital TV service is delivered using Internet protocol over a network infrastructure, which may include delivery by a broadband connection. In theory an advert could be targeted based on any of the data captured in the questionnaire such as age, gender, occupation. The second method is only open to sites like the Telegraphs Electronic Telegraph which have a registered base of users for which they know certain characteristics. Typically this will include the type of browser and computer, a generalised statement of what country they are reading from (unfortunately this is based on domain names and often fails) and information about which websites they have visited. The first, and simplest, allows adverts to be targeted from information which is carried to the website by the users browser. There are two types of dynamic targeting.
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New software which is being adopted in 1997 by some of the main UK new media publishers is opening up the direct marketing potential of the web. In theory an advert could be targeted based on any of the data captured in the questionnaire such as age, gender, occupation.ĭynamic advertising targeting Dynamically targeted adverts which deliver different adverts to different groups of readers while they are reading the same page. 3 Dynamically targeted adverts which deliver different adverts to different groups of readers while they are reading the same page. This is particularly important in large online publications such as Electronic Telegraph, which may contain pockets of content targeted at certain groups - for example medical news pages being read by doctors and consumers interested in health issues. 2 The choice of content within a web publication. 1 By web publication - which allows advertisers to target campaigns based on the simple level of the known demographics of a publication. Advertising Targeting (Internet) The web allows adverts to be targeted primarily in three ways.